No black PR action can destroy the reliable brand reputation.

There is a certain stigma on the notion of online acquaintance. Why is it so? Why do people disrespect to some extent this type of communication? The matter is, that certain facts may influence bad attitude of people to this phenomenon. Dating scam causes this for the most part. What is dating scam? You may be afraid when you enter the service as you do not know anything about this phenomenon, you just heard awful stories about this and never faced anything of the kind. All big sized experienced sites contain such info on one of its site pages as they do not want anything of the kind to happen through their site.

It always casts a big shadow over them and this occurrence may become quickly widely spread in the net and turns into a kind of black PR phenomenon, which may blacken the reputation of the site and proclaim to the rest of the world that it is not reliable and advisable. But there are brands which are not influenced by such black PR campaigns as they proved by their actions that it is worth doing, not by words only. For example, Anastasia offers service of correspondence and has been on the market since 1993. This automatically excludes the fact that can disappear from the market as soon as you buy a subscription.

There are a lot of short-term projects in the net that earn this way. Secondly, it has a big amount of clients who came to the Anastasia-International because they met in real life couples acquainted this way and they advised them this service. What advertisement can be better than that? No black PR action can destroy this, people live together and they are happy and their whole life is a proof of Anastasia’s reliability. The more real facts from life provide evidence of the effective work – the less harmful for the brand becomes dating scam and consequently the spread of black PR in the Internet.